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Digital Advertising Specialist job opening in Manhattan, NY.

Our growing dynamic team is currently seeking a Digital Advertising Specialist to join our Marketing & Digital Innovations team at our new office space in Manhattan, New York. This qualified Specialist will be responsible for creating & managing digital ad campaigns across Google, Facebook & upkeep of the Bank’s online presence. This role will also manage digital design campaigns, track, measure & analyze the performance of these media sources & ad units, including providing regular reports & insights into the performance of campaigns to management.

Job requirements:

  • Bachelor degree in Marketing, Communications, Advertising or equivalent degree preferred;
  • 4+ years of Marketing, Digital Advertising or Facebook & Google Advertisement experience required;
  • Google Adwords certification preferred;
  • Knowledge of commonly used design & production application software (Adobe Illustrator, InDesign, Adobe Photoshop, & Adobe Acrobat);
  • Proficient in working with HTML, CSS, web standards & its impact on creative & design with a strong understanding of the differences between email vs. web development;
  • Experience using Google Analytics, Google AdWords & Facebook Blueprint strongly preferred;
  • Ability to use all Google products (Gmail, Docs, Drive, Calendar);
  • Strong time management & communication skills;
  • Energy & enthusiasm for working in a fast-paced & highly collaborative environment;
  • Highly motivated, inquisitive, self-starter with the ability to multi-task & effectively manage priorities to meet deadlines in a fast-paced environment;
  • Strong attention to detail, excellent organizational skills, ability to manage multiple projects & the capacity to work under pressure & tight deadlines.

Job functions:

  • Design & version out email, landing pages, display banners, social media posts & digital experiences across the line of businesses;
  • Responsible for maintaining the brand's visual identity & standards, in addition to developing fresh & dynamic visuals for the brand & website;
  • Manage the company's pay per click & Facebook campaigns;
  • Analyze keyword search volumes to identify strong keywords for campaigns;
  • Keyword research to establish strong buying keywords;
  • Monitor competitors pay per click campaigns & report keywords being targeted;
  • Analyze return on investment of all PPC campaigns;
  • Maximize return on investment for allocated pay per click budget;
  • Run A/B split tests with pay per click wording to establish the best click through rates;
  • Allocate budget for remarketing & analyzing ROI;
  • Use Google analytics to ensure pay per click campaigns are targeting the optimum demographics;
  • Analyze the long-term needs of the marketing strategy & create reports on campaign successes to manager. Also outline any necessary changes to the digital marketing plan.
  • Develop campaigns, copy write, test landing pages & write development plans;
  • Collaborate with designers to produce creative ads for campaigns;
  • Devise strategies to drive online traffic to the company websites;
  • Optimize existing campaigns & maximize return on investment;
  • Maintain & monitor keyword bids & monthly budget caps;
  • Perform other duties & projects as assigned.

Compensation & benefits:

  • Competitive salary & bonus eligibility is commensurate with experience;
  • Comprehensive benefits package available.

Apply now!

Please send qualified resumes with detailed salary requirements, referencing the position for consideration to:

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Quontic Bank is an equal opportunity employer. All applicants will be considered without regard to race, gender, color, religion, age, national origin, marital status, disability, or veteran status, in accordance with federal & state laws.

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